Target groups

Target groups


Mortensen: The holy Egg, 1933

Aim and objectives of dissemination

The overall aim is during the whole lifespan of the project to provide information on the progress and results to the planned target groups.


The objectives are

  • To raise awareness of the project and its outcome (all target groups)
  • To transfer the results to own organisations and their networks (1st direct target groups)
  • To transfer the results to the cross-sector of amateur arts, voluntary culture, and heritage in the Baltic Sea region (2nd and 3rd direct target groups),
  • To achieve support from main decision-makers and other multipliers (indirect target groups)


Direct target groups

are board members, managers, and other paid and voluntary staff from the cross-cultural sector of amateur arts, voluntary culture, and heritage that provide cultural activities in sparsely populated areas in the Baltic Sea Region, including learning providers from:

  1. The organisations participating in the project, and if umbrella associations their member associations.
  2. Neighbour associations from the cross-cultural sector in the partner countries of the consortium.
  3. Similarly associations in the wider Baltic Sea region.

Indirect target groups

include persons, organisations and institutions in the Baltic Sea region, which by legal, financila and ideological means can support the wotk of the direct target groups:

  1. Culture / leisure time departments of the Municipalities, and other local decision-makers and opinion-formers.
  2. Public cultural and educational institutions in the local communities such as theatres, concert halls, art exhibitions, museums, libraries, schools, cultural centres, etc., that provide culture services to the local communities.
  3. Other civil society associations or local NGO's in the areas of social, humanitarian, and welfare activities, that may support varied forms of community bonding and civic and democratic participation.
  4. Private stakeholders from the local commerce associations, other private businesses and local media, who may support and sponsor the activities.
  5. Research institutions of culture and education related to the interdisciplinary subjects of rural development, cultural learning and civil society capacity building, who may put focus on the topic and promote the key outcome

The long term beneficiaries or end-users

are the local communities in the sparsely populated areas in the Baltic Sea region, including local communities:

  1. where the pilot work is provided by the organisations participating in the project,
  2. other sparsely populated areas in the participating countries,
  3. other sparsely areas from other countries in the Baltic Sea region.


Definitions of target groups


The term "direct" target groups

  • refers to learning providers from the same field as the project organisations, who have direct access to the end-users and may use the results in similar activities ("multiplication").

The term "indirect" target groups

  • refers to decision-makers and other multipliers, who only have indirect access to the end-users, but by political, economical and ideological support can help the direct target groups to improve their services to the end-users ("mainstreaming").


The term "end-users"

  • refers to the local communities in sparsely populated areas, who may benefit, when the project results are incorporated in the practise of the local voluntary culture associations, and supported by the decision-makers and other multipliers.



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